Ebay Live: MCN Comic Con, Excel London
Hire Frequencies was commissioned to deliver a fully hybrid production for an eBay Live activation at MCN Comic Con London 2025. The centrepiece of the event was a high-profile live auction featuring rare and high-value collectible trading cards, designed to engage both on-site fans and a global collector audience in real time.
Our Role
Global Livestreaming: We delivered a flawless, high-quality live broadcast of the auction to a global audience via eBay Live, ensuring real-time engagement for viewers across multiple regions.
AV Design & Installation: Our team handled the full technical infrastructure, including installation of all Audio-Visual elements such as large-scale LCD screens, PA systems, lighting, cameras, and streaming rigs.
On-Site Live Production: We managed the full production for the in-person experience, creating an immersive environment that captured the energy of the Comic Con audience while maintaining a seamless integration with the live broadcast.
Tech Breakdown
HF Portable Production Unit
Panasonic PTZ cameras
Martin Audio FlexPoint Speaker System
Allen & Heath Mixing Desk
86″ Mounted Screens
Stage Truss and Rigging
DPA Directional Headset Microphones
Epiphan Pearl-2 Video Encoder
Canon XF605 Video Camera
Broadcast Lighting
Hardwired Internet Management
The Outcome
Our work on eBay Live at Comic Con 2025 showcased Hire Frequencies’ position as a market leader in live streaming and broadcast production. From managing all on-site AV requirements to delivering a seamless global livestream, our team executed every element with precision and professionalism. The activation not only elevated eBay’s presence at one of the world’s most iconic pop culture events, but also demonstrated our ability to deliver technically complex, high-impact live content to a global audience. With flawless delivery across all channels, this project stands as another example of how Hire Frequencies continues to set the standard in the live broadcast and AV production space.
Client Feedback
“Thank you so much Hire Frequencies for your hard work and quick turnaround to deliver a great broadcast and experience for the eBay live stand, and for making the weekend such a big success. It’s been a pleasure working with the team and your willingness to help find solutions to deliver the best project possible has been great.”
Experience12
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