SportsPro: London

SportsPro Live London is the UK flagship of SportsPro Media’s international events programme, bringing together executives, rights holders and decision-makers shaping the future of sport, media and technology. Held at the iconic Kia Oval, the event ran across a main conference stage and two breakout rooms.SportsPro Live London is the UK flagship of SportsPro Media’s international events programme, bringing together executives, rights holders and decision-makers shaping the future of sport, media and technology. Held at the iconic Kia Oval, the event ran across a main conference stage and two breakout rooms.

Our Role

As the dedicated AV partner for SportsPro Media in 2026, Hire Frequencies delivered the AV production across the main conference stage and breakout rooms, alongside the fabrication of exhibition stands across the show floor.

Having worked at the Kia Oval over many years, our team drew on that venue experience to deliver an efficient build and de-rig across all three conference spaces.

For the main stage, we supplied our Uniview UR Pro 2.6 LED video wall, with video control run through our portable production units. A Martin Audio PA system delivered clear, consistent coverage across the event spaces, supported by SQ7 mixing desks, broadcast lighting, autocue and comfort monitoring.

Our scenic team fabricated and built the exhibition stands for the event, each with integrated 55″ display screens, creating a seamless and professional exhibitor experience across the show floor.

A Consistent AV Partner Across International Events

SportsPro Media hosts events across the globe, from London to Madrid and New York. As their dedicated AV partner, our role is to provide a consistent technical setup and standard of delivery across each event, wherever it takes place. For SportsPro, that means the same project leadership can follow the series from market to market, supported by multilingual project management and local delivery teams, while equipment standards, logistics and pricing stay aligned.SportsPro is an international publication hosting events across the globe, from London to Madrid and New York. Our team was tasked with supporting each event while delivering a consistent brand experience for audiences, regardless of location. Creating this level of consistency across multiple international events presents significant challenges for our team to overcome whilst also ensuring we remain cost efficent for our client.

The Outcome

SportsPro Live London ran smoothly across both the conference programme and exhibition, with every stage, breakout room and exhibition stand supported by our on-site team.

The event marked another successful delivery in our ongoing partnership with SportsPro Media, and we look forward to continuing to support their international events throughout 2026 and beyond.

Technical Build Specification:

· SQ7 Mixing Desks
· Handheld Mics
· Portable Production Units
· Uniview UR Pro 2.6 LED Wall
· Uniview Groundstack Rigging
· Autocue Unit · Comfort Monitor

· Broadcast Lighting
· Stage & Set Fabrication
· Martin Audio PA System
· 55″ Expo Screens
· Expo Stand Fabrication

Get Started Today

Need expert AV support for your next event? Get in touch today for a quote.

Call us on 020 3302 6947

Or email enquiries@hirefrequencies.co.uk

Visit: hirefrequencies.co.uk