Job Description


Hire Frequencies Ltd are looking for an experienced, driven and passionate Sales Account Manager to drive sales and promote our event production services to new and existing clients. We offer a full range of Audio Visual equipment such as sound, lighting, video and staging equipment allowing us to build a complete production for events such as conferences, awards shows, fashion shows, live music shows and exhibitions.


Role and responsibility

Reporting to the Managing Director, the Sales Account Manager will be part of the accounts team supporting them to develop new accounts, responding to briefs and being an outstanding ambassador for the Hire Frequencies brand, representing us well and generally growing our reputation for being a creative, pioneering, and inspiring company that people want to engage with. You will be the “face of HF” during meetings and industry events, validating our credibility by sharing our successes and industry insights.

You will be responsible for managing the relationships between the client and the wider Hire Frequencies team, through effective account leadership. Although the day-to-day management and delivery of a production will be the responsibility of the Production Managers, the Sales Account Manager will act as liaison between the Hire Frequencies team and the client, taking full responsibility for the overall customer journey prior, during and after an event.

The solutions we offer are sometimes quite complex. In order to produce quotations, the role requires close collaboration with colleagues in technical and operational functions. It requires both creativity and technical knowledge to design the best solutions for clients but moreover, the ability to build strong relationships is the most important element of this role.

The main tasks of the job:

Business development

To identify potential opportunities and key decision makers within potential client accounts through attending industry events, researching data, making calls, and setting up strategic meetings with the objective of generating new opportunities.

To monitor the sales process and journey of incoming briefs on nominated accounts, ensuring the customer experience maximise our opportunity of winning business.

To follow up post event client feedback with the project teams, arrange and participate in internal and external client debriefs with the objective of growing accounts and securing repeat business.

To work alongside the operational team and production managers assisting with persuasive approaches and pitches for new briefs that will convince potential clients to do business with us.

Create and maintain your industry network through attending events and conducting regular meetings with existing and potential clients and industry influencers.

Promote marketing campaigns and Hire Frequencies branded initiatives, with the objective of increasing brand awareness and maximising overall brand perception.

Management and Research

Submit monthly progress reports and ensure data is accurate on reports and entered into the company’s CRM system.

Produce monthly sales forecasts and ensure the pipeline conversion rate is maximised.

Help to develop and implement the sales and marketing plans in line with agreed business goals and budgets.


  • A minimum of 5 years’ experience within the live events sector in a customer relation, business development or account management role, ideally within a B2B environment
  • Team leadership skills
  • Capable summariser: able to distill the core needs in an opportunity and express these effectively
  • Excellent communication skills, both written and verbal, to include writing creative and persuasive content for customer communications and proposals, with strong attention to detail and accuracy
  • Strong presentation skills
  • Excellent interpersonal and influencing skills to people at all levels
  • Commercially astute: high level of business and commercial awareness
  • Sound commercial acumen, understanding of ROI and an analytical approach
  • Open, honest with a strong sense of integrity; credible
  • Comfortable working to deadlines while juggling multiple projects.