Venue: Beaconsfield Contemporary Art; 22 Newport St, London.
Stakeholders: Exposure PR
We were approached with a full brief highlighting four stages of the experience.
As guests entered the space, they would be welcomed by a Tech Fleece retrospective.
Studio walls needed to feature a mix of archive and new campaign imagery, as well as iconic moments that reflect Tech Fleece’s synonymous links to London.
Guests would be given a headset to plug into an audio journey, storytelling the cult status of Tech Fleece – narrated in signature style.
Product and campaign cues will also be displayed alongside imagery.
We worked closely with the client working on space designs to ensure we met their brief and expectations.
The space was arranged into three galleries.
Gallery 1: Audio piece, Cool lighting
Gallery 2: Cool lighting and on product and wall
Gallery 3: PA system, headset mics x5, tech support
Café: PA system
We designed a truss structure enabling lighting to be mounted above the space and supplied a state of the art media server to manage content and content management.
The experience required high quality audio with speakers rigged in a suitable position out of site of the attendees.
We supplied a small pitch LED video wall to display the key video content.
